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Sakura Saku: A Poetic Tradition in Japan

In Japan, the new school year begins in April, and March is a crucial time for students awaiting college entrance exam results.

Before the internet and widespread telephones, a special telegram service was used to notify students who lived far from exam centers.

What made this service unique was its poetic wording. Successful students received a telegram saying “サクラサク” (Sakura Saku)—”The cherry blossoms are blooming,” symbolizing success and new beginnings. Those who didn’t pass received “サクラチル” (Sakura Chiru)—”The cherry blossoms are falling,” a gentle way to deliver disappointment.

This tradition reflects Japan’s deep appreciation for nature and symbolism. The cherry blossom, representing both fleeting beauty and renewal, is woven into daily life, even in something as practical as test results.

While modern technology has replaced telegrams, the phrase Sakura Saku remains familiar, reminding us how Japan blends poetry and tradition with everyday experiences.

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