Enjoy Iced Matcha This Summer

05 Jul 2026

Cool, refreshing, and vibrant, iced matcha is the perfect way to savor green tea on warm summer days. Whisk it fresh and pour it over ice for a smooth, invigorating drink.

For an even more delightful experience, pair it with your favorite sweet treat. The rich umami and gentle bitterness of matcha beautifully complement pastries, wagashi, chocolate, or other desserts.

How to Make Matcha on the Rocks

Add a few ice cubes to a serving glass.
Place 2 g (about 1 tsp) of matcha in a matcha bowl. Add 2 oz (60 ml) of hot water (about 175°F / 80°C) and whisk briskly with a bamboo whisk until smooth and frothy.
Pour the prepared matcha over the ice and serve immediately.

Jugetsudo Matcha

Join Us for TeaFest PDX!

18 Jun 2026

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by Nori

TeaFest PDX has been growing and bringing tea lovers together since its very first event in 2017, and we’re excited to be part of it once again!

TeaFest PDX:

Saturday, June 27th, 2026

Limited Early Entry: 9am (sold out)

General Admission: 10am – 6pm

World Forestry Center

4033 SW Canyon Rd

Portland, OR 97221

Come visit us and sample some of our finest Japanese green teas. As one of the festival vendors, we’ll be offering tastings of our premium organic sencha, genmaicha, hojicha, and a selection of flavored teas.

Whether you’re a dedicated tea enthusiast or simply tea-curious, TeaFest PDX is a wonderful opportunity to connect with fellow tea lovers, discover new favorites, and celebrate the rich world of tea.

We’d love to see you there. Find us in Cheatham Hall!

Tickets and info:

https://www.teafestpdx.com/

Enjoy Matcha!

08 Jun 2026

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by Nori

Matcha is a traditional Japanese tea made by steaming fresh tea leaves, carefully drying them without rolling, and then slowly grinding the dried leaves (tencha) into a fine powder using a stone mill.

While many powdered teas are simply made from ground sencha leaves, authentic matcha is uniquely produced from tencha. Before harvest, the tea plants are shaded from direct sunlight, a special cultivation method that enhances the tea’s natural sweetness and umami while reducing bitterness. This process also creates matcha’s distinctive smooth, rich aroma known as kabuse-ka.

In addition to its refined flavor, matcha is valued for its abundance of nutrients and antioxidants, which are associated with various wellness benefits, including immune support. Because matcha is consumed as finely powdered whole tea leaves rather than as an infusion alone, you are able to enjoy the tea’s full flavor and nutritional properties in every sip.

In Japanese tea culture, matcha and sweets are considered an inseparable pairing. Traditionally, a sweet is enjoyed before drinking matcha, allowing the sweetness of the confection and the gentle bitterness of the tea to complement one another beautifully. This balance creates a deeper, more layered tasting experience and highlights the unique character of both the matcha and the accompanying sweet.

https://jugetsudousa.com/product-category/matcha/

Jugetsudo Tokyo Kabukiza Shop

03 May 2026

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by Nori

Jugetsudo Tokyo Shop is located just behind Kabukiza, the renowned Kabuki theater in Higashiginza. Following the Paris location, the space was designed by Kengo Kuma. Overlooking Kabukiza’s rooftop garden, the venue is enveloped by 3,000 bamboo stalks, creating an atmosphere reminiscent of a serene Zen retreat.

At the counter and terrace seating, guests can enjoy sweets generously prepared with house-made matcha, alongside premium nori-based Japanese sandwiches, pasta, and other light fare.

A retail area is also available, offering a curated selection of signature items including tea, nori, and sweets, as well as Kabukiza-exclusive souvenirs.

In addition, we host a range of tea experiences, such as the “Japanese Tea Experience Course,” where guests can explore different varieties of tea paired with thoughtfully crafted sweets, as well as workshops on brewing sencha and preparing matcha.

When visiting Tokyo, Jugetsudo is a destination not to be missed.

Matcha Champagne

05 Apr 2026

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by Nori

An exquisite aperitif that lets you savor the rich depth of matcha alongside the elegant sweetness and aroma of champagne.

Ingredients

Matcha Fuji no Haru –1 teaspoon
Hot water –2 Tablespoons
Champagne –150cc

Directions

In a small bowl, whisk together the hot water and matcha using a bamboo whisk until smooth. Pour the mixture into a champagne glass, then top with champagne.

Matcha Fuji no Haru

Premium Taste 3

22 Mar 2026

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Discover the Flavors of Japanese Tea: Sencha, Genmaicha, and Hojicha

Japanese green tea is celebrated for its delicate flavors, rich umami, and centuries of craftsmanship. Among the most beloved varieties are Sencha, Genmaicha, and Hojicha—each with its own unique taste, aroma, and story. Whether you’re new to Japanese tea or a seasoned tea lover, understanding these teas can enhance your experience and appreciation.

Sencha – The Classic Japanese Green Tea

Sencha is the most popular tea in Japan, known for its fresh, vegetal flavor and smooth umami notes. Grown in carefully tended organic tea fields, the leaves are steamed shortly after harvest to preserve their vibrant green color and natural sweetness.

Tasting Notes:

Fresh, grassy aroma
Smooth, umami-rich flavor with gentle sweetness
Slightly brisk finish

Best Enjoyed:

Hot or cold, anytime during the day
Ideal for daily rituals or a mindful break

Sencha is a perfect starting point for anyone exploring Japanese teas, offering a true taste of authentic craftsmanship.

Genmaicha – The Nutty, Comforting Blend

Genmaicha is a unique Japanese tea made by blending green tea leaves with roasted brown rice. Its comforting nutty aroma and light sweetness make it a favorite across generations.

Tasting Notes:

Toasted, nutty aroma from roasted rice
Balanced flavor with light vegetal notes
Mild and approachable for beginners

Best Enjoyed:

Cozy afternoon tea or with light meals
A gentle introduction to Japanese green tea

Genmaicha combines tradition and comfort, making it both a flavorful and familiar choice.

Hojicha – The Warm, Roasted Japanese Tea

Hojicha is made from roasted green tea leaves, giving it a distinct toasted aroma and reddish-brown color. This roasting process reduces caffeine, creating a smooth, mellow tea perfect for evenings or for those sensitive to caffeine.

Tasting Notes:

Warm, nutty, and roasted aroma
Smooth, mild flavor with low astringency
Naturally low caffeine

Best Enjoyed:

Evening tea or after meals
Hot or cold for a soothing, comforting experience

Hojicha is ideal for anyone looking for a relaxing, mellow cup without bitterness, offering a taste that’s very different from traditional green teas.

Experience All Three with Premium Taste 3

For those who want to explore the full spectrum of Japanese tea flavors, our Premium Taste 3 set is the perfect choice. This curated set includes:

Sencha – fresh and umami-rich
Genmaicha – nutty and comforting
Hojicha – mellow and roasted

With small, convenient sizes, Premium Taste 3 is perfect for:

Discovering your favorite Japanese tea
Sampling a variety for daily enjoyment
Gift-giving to friends or family who love tea

Enjoy the authentic craftsmanship of Jugetsudo teas from Japan without leaving your home.

https://jugetsudousa.com/shop/premium-taste-3-teabags-［boxtb8］/

Matcha Milk Jelly

07 Mar 2026

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by Nori

A smooth, vibrant green milk jelly where the gentle bitterness of matcha melts into creamy milk.
Surprisingly simple, yet rich and authentic in flavor.
Enjoy it drizzled over fruit or stirred into hot milk.

Ingredients

Matcha Doux Bio (organic matcha with organic sugar) — 20 g
Heavy cream — 50 cc
Sugar — 40 g
Milk — 150 cc

Instructions

Pour the cream and milk into a saucepan. Cook over medium heat, stirring, until the mixture reduces to about half.
Remove from the heat. Sprinkle in the matcha and whisk until completely smooth with no lumps.
Return to medium heat. Once it comes to a boil, turn off the heat, transfer to another container, and let it cool.

Organic Matcha Doux (sweetened)

Sakura Sencha is in season

16 Feb 2026

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by Nori

It may still be cold, and the cherry blossoms have not yet opened — but in Japan, spring has already arrived on the calendar.

Sakura Sencha is now in season. Before the petals bloom, there is a quiet anticipation in the air — a gentle shift toward longer days and softer light. This delicate blend of fresh green tea and fragrant cherry blossom captures that feeling of early spring. Light, floral, and softly sweet, it is the perfect cup for this in-between moment.

Organic Sakura Sencha

New! Organic Matcha Jugetsu no Mukashi

07 Dec 2025

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by Nori

This smooth, mellow matcha is cultivated through years of careful soil enrichment and sustainable organic farming. Grown without chemical fertilizers or pesticides, it captures the pure, natural taste of Japan’s tea fields in every sip.

To create this high-quality organic matcha, we have expertly blended select teas from renowned tea-growing regions — Uji (near Kyoto), Nishio (in Aichi Prefecture), and Kirishima (in Kagoshima Prefecture).

New! WaKocha Earl Grey

01 Nov 2025

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WaKocha – Japanese Black Tea Earl Grey
This organically grown Japanese black tea is naturally fermented, offering a smooth, mild flavor with very little bitterness. The bright, citrusy aroma of bergamot adds a refreshing accent, creating a perfectly balanced cup of Earl Grey with a distinctly Japanese touch.

https://jugetsudousa.com/shop/organic-wakocha-japanese-black-tea-earl-grey-tb-x-12/